About

Message
Every time I travel abroad, I am reminded that Japan’s true strength lies in its very nature—its people. The ability to care deeply and sensitively for others. The humility to contribute to a community while valuing modesty. Businesses born from these values, no matter how small, have the potential to be cherished by the world for years to come.
Design is always created for someone. It requires deep insight into that person’s perspective, responding to needs they may not even be aware of. I founded ekō with the belief that design can bridge the visions and philosophies of passionate entrepreneurs and leaders to society.
Whether you are a business owner, a leader, a creator, or someone running a small enterprise. Whether you are unfamiliar with design, still unsure of what steps to take, or simply searching for direction. I would love to hear your vision.
How can we use the power of design to communicate ideas and enrich society? Let’s explore the answer together, working hand in hand to bring it to life.
We are ready.
And I look forward to the day we can help unlock the full potential of your vision.
Ryotaro Fukuda
Founder | Design Partner, ekō
Approach
Empathy-driven design
At ekō, our fundamental approach is to think from the perspective of the consumers and users who engage with a company’s products and services. By closely observing, deeply understanding, and gaining profound insights into the people businesses seek to reach, we create designs that truly impact society. With this consumer- and user-centered mindset as our foundation, we support businesses through brand design, individual creative projects, and long-term design partnerships.
Empathy-driven design
At ekō, our basic approach is to come up with ideas from the perspective and sensibilities of the consumers and users who receive the products and services that companies provide. This is based on careful observation, insight, and deep understanding of the people to whom we want to deliver value, which allows us to create creative ideas that have an impact on society.
Based on consumer/user ideas at every starting point, we will accompany companies as their design partner, providing brand design and individual production.
Consumers/Users
Enterprise
ekō
Creative solutions based on the recipient’s perspective
Building a co-creation system
Qualitative research and insights for understanding the recipient
Consumer/User-Centered Brand and Service Delivery
As a design partner for startups and small businesses, ekō embraces each client’s philosophy and values. Rooted in branding, we collaborate to create design solutions that drive business growth across various fields, including visual identity (VI), packaging, web, UI, and product design.
A Thoughtful and Committed Partner
We would love to hear about your business vision.
Your first consultation is free. Feel free to reach out to us.
Mission
Integrating the Power of Design into Business
Design is not just about aesthetics—it is a discipline that solves problems by deeply understanding consumers and users and generating ideas.When aligned with a company’s philosophy, design plays a crucial role in brand strategy, recruitment, and shaping corporate culture. At ekō, we work alongside our clients to integrate design-driven thinking into their business, helping them harness its power as a strategic asset.
Implementing the power of design into management.
Design is not just about making things beautiful; it is a technique for solving problems by thoroughly understanding consumers and users and generating ideas. Design that is linked to a company's philosophy plays an important role in brand strategy, recruitment, and fostering the company's culture. By working alongside our client companies, ekō aims to help them incorporate the effectiveness and ideas of design in management into their business and use them to their advantage.