top of page
AHFAS
Issue
Create a brand of gas measurement systems that advances society
AHFAS is a measurement system that aims to visualize the components of gases such as oxygen and hydrogen by measuring the electrons in those gases, and is expected to make a great contribution to society, especially in the field of clean energy. Rather than simply being a measurement system, we were required to create a brand identity that represents an entity that advances a clean energy society.
Create a brand of gas measurement systems that advances society
AHFAS is a measurement system that aims to visualize the components of gases such as oxygen and hydrogen by measuring the electrons in those gases, and is expected to make a great contribution to society, especially in the field of clean energy. Rather than simply being a measurement system, we were required to create a brand identity that represents an entity that advances a clean energy society.
Solution
The social circle evolving to the next level and the development of an identity centered around the monogram of the letter "A".
This brand's purpose is to elevate society to the next level. Its identity expresses the energy of harmony and the state of community in a circle, which floats up into the air and transforms into a monogram of the letter "A," as a movement that represents "elevation to the next level." Additionally, graphic elements derived from the logo are used in the system UI and at each touch point, helping to foster the brand image.
The social circle evolving to the next level and the development of an identity centered around the monogram of the letter "A".
This brand's purpose is to elevate society to the next level. Its identity expresses the energy of harmony and the state of community in a circle, which floats up into the air and transforms into a monogram of the letter "A," as a movement that represents "elevation to the next level." Additionally, graphic elements derived from the logo are used in the system UI and at each touch point, helping to foster the brand image.
Issue
Create a brand of gas measurement systems that advances society
AHFAS is a measurement system that aims to visualize the components of gases such as oxygen and hydrogen by measuring the electrons in those gases, and is expected to make a great contribution to society, especially in the field of clean energy. Rather than simply being a measurement system, we were required to create a brand identity that represents an entity that advances a clean energy society.
Solution
The social circle evolving to the next level and the development of an identity centered around the monogram of the letter "A".
This brand's purpose is to elevate society to the next level. Its identity expresses the energy of harmony and the state of community in a circle, which floats up into the air and transforms into a monogram of the letter "A," as a movement that represents "elevation to the next level." Additionally, graphic elements derived from the logo are used in the system UI and at each touch point, helping to foster the brand image.
Empowering business through design
bottom of page