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Bar RENRi
Issue
Bar menu design based on a Japanese-Western fusion concept
Bar RENRi is a Japanese-Western style bar that opened in Nihonbashi in 2025. For the grand opening, ekō was in charge of designing the menu, which could be said to be the face of the bar. The bar was required to have an appearance that expressed a unique worldview that incorporated the local characteristics of Nihonbashi, Tokyo, and Japanese ingredients and crafts.
Bar menu design based on a Japanese-Western fusion concept
Bar RENRi is a Japanese-Western style bar that opened in Nihonbashi in 2025. For the grand opening, ekō was in charge of designing the menu, which could be said to be the face of the bar. The bar was required to have an appearance that expressed a unique worldview that incorporated the local characteristics of Nihonbashi, Tokyo, and Japanese ingredients and crafts.
Solution
A menu that has the identity of Nihonbashi, Tokyo during the Meiji period
The concept of Japanese-Western eclecticism was born in the Meiji era, when foreign cultures began to flow into Japan after the country opened up, as a way of thinking to combine the best of both worlds and elevate them into something new. The cover of the menu lists the address of the bar, which is located in Nihonbashi, the starting point of the Tokaido road. To express the concept of Japanese-Western eclecticism, both Japanese and Western characters are written side by side. The main text of the menu uses the typeface "Shueitai," which was created at the same time as the concept of Japanese-Western eclecticism. The bar's concept is permeated down to the smallest detail.
A menu that has the identity of Nihonbashi, Tokyo during the Meiji period
The concept of Japanese-Western eclecticism was born in the Meiji era, when foreign cultures began to flow into Japan after the country opened up, as a way of thinking to combine the best of both worlds and elevate them into something new. The cover of the menu lists the address of the bar, which is located in Nihonbashi, the starting point of the Tokaido road. To express the concept of Japanese-Western eclecticism, both Japanese and Western characters are written side by side. The main text of the menu uses the typeface "Shueitai," which was created at the same time as the concept of Japanese-Western eclecticism. The bar's concept is permeated down to the smallest detail.
Issue
Bar menu design based on a Japanese-Western fusion concept
Bar RENRi is a Japanese-Western style bar that opened in Nihonbashi in 2025. For the grand opening, ekō was in charge of designing the menu, which could be said to be the face of the bar. The bar was required to have an appearance that expressed a unique worldview that incorporated the local characteristics of Nihonbashi, Tokyo, and Japanese ingredients and crafts.
Solution
A menu that has the identity of Nihonbashi, Tokyo during the Meiji period
The concept of Japanese-Western eclecticism was born in the Meiji era, when foreign cultures began to flow into Japan after the country opened up, as a way of thinking to combine the best of both worlds and elevate them into something new. The cover of the menu lists the address of the bar, which is located in Nihonbashi, the starting point of the Tokaido road. To express the concept of Japanese-Western eclecticism, both Japanese and Western characters are written side by side. The main text of the menu uses the typeface "Shueitai," which was created at the same time as the concept of Japanese-Western eclecticism. The bar's concept is permeated down to the smallest detail.
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