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TIMESHIFT

Issue
A new definition of an artificial bladder that can be worn like a part of the body.
TIMESHIFT is an artificial bladder for men that can be worn directly on the body. The client wanted this highly innovative product to be useful for people who suffer from urinary incontinence or in professional or leisure situations where urination is difficult. ekō organized these concepts and defined the future of the product.
A new definition of an artificial bladder that can be worn like a part of the body.
TIMESHIFT is an artificial bladder for men that can be worn directly on the body. The client wanted this highly innovative product to be useful for people who suffer from urinary incontinence or in professional or leisure situations where urination is difficult. ekō organized these concepts and defined the future of the product.
Solution
Brand development of "contact bladders for those who keep challenging themselves."
After many discussions with the management team, we concluded that TIMESHIFT is a product that supports people who want to continue taking on new challenges in life. We defined this highly innovative product as a "contact bladder" and designed the brand not just as a care product, but as a product that supports various challenges, including those of young people, in leisure and sports scenes.
Brand development of "contact bladders for those who keep challenging themselves."
After many discussions with the management team, we concluded that TIMESHIFT is a product that supports people who want to continue taking on new challenges in life. We defined this highly innovative product as a "contact bladder" and designed the brand not just as a care product, but as a product that supports various challenges, including those faced by young people in leisure and sports scenes.
Issue
A new definition of an artificial bladder that can be worn like a part of the body.
TIMESHIFT is an artificial bladder for men that can be worn directly on the body. The client wanted this highly innovative product to be useful for people who suffer from urinary incontinence or in professional or leisure situations where urination is difficult. ekō organized these concepts and defined the future of the product.
Solution
Brand development of "contact bladders for those who keep challenging themselves."
After many discussions with the management team, we concluded that TIMESHIFT is a product that supports people who want to continue taking on new challenges in life. We defined this highly innovative product as a "contact bladder" and designed the brand not just as a care product, but as a product that supports various challenges, including those faced by young people in leisure and sports scenes.
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